Turn Your Skills Into a
Thriving Freelance Business

Learn the exact steps to build your business so you can live the life of entrepreneurial freedom.

The Freelance Blueprint: Your Roadmap to Freedom

This isn’t just another course—it’s a step-by-step blueprint for freelancers to build a sustainable, profitable business. No empty promises, just real strategies to create long-term success.

From branding and websites to client acquisition and marketing, you’ll get a clear roadmap to turn your skills into a full-time income—on your terms.

Whether you want to work from anywhere, spend more time with family, or are just starting out, this course is designed for you. With hands-on lessons, proven templates, and a supportive community, you won’t have to figure it out alone.

Stuck overthinking, unsure of your next move? Take action and unlock the freedom to work anywhere, be your own boss, and build life on your terms.

Here’s how you can
do it too

Stop feeling anxious about investing in your own business and instead join The Freelance Blueprint and learn exactly what you need to do to run your business.

  • Join the Club

    It doesn’t end here! This course is ever-evolving, meaning you’ll automatically gain access to any updates, bonuses, or improvements I make—so it will always remain the ultimate guide to building a successful freelance business with total freedom.

  • Dive into the Curriculum

    Get access to 80+ value-packed lessons, exclusive resources, and a community of like-minded freelancers. Plus, enjoy regular live workshops, direct access to me through your learning dashboard, and everything you need to grow, scale, and thrive—on your own terms.

  • Grow, Travel, and Thrive

    Join the countless freelancers before you who have grown their businesses, explored the world, and built a life of freedom—all by following the proven strategies in this course. With the right tools and a supportive community, you’ll have everything you need to scale your business.

What will you actually learn?

This isn’t just about theory—it’s about action. The Freelancer Blueprint gives you the exact steps to build a business that gets results. Everything I teach is everything I do day to do in my own business.

  • Business Foundations

    Lay the groundwork for your freelance business with the right name, domain, email, and financial setup. Learn legal considerations to ensure a solid foundation and long-term success.

  • Defining your services & target audience

    Identify your ideal niche, define your core service offerings, and structure pricing for profitability. Craft a Unique Selling Proposition (USP) to stand out from competitors and attract the right clients.

  • Branding & Design

    Create a strong, recognisable brand with a compelling logo, colour palette, and visual identity. Learn how to maintain brand consistency across platforms and design materials that attract clients.

  • Social Media

    Develop a strategic social media presence that showcases your expertise and attracts potential clients. Plan, automate, and optimise your social media.

  • Designing Your Website

    Build a high-converting website that enhances credibility and turns visitors into paying clients. Learn SEO essentials, content strategy, and sales funnels to maximize leads.

  • Audience Building

    Build an engaged email list, set up newsletters and automation, and leverage email marketing to attract, nurture, and convert leads into clients consistently.

  • Client Acquisition

    Master client outreach through networking, freelance platforms, and cold emailing to establish relationships and consistently secure new projects and collaborations.

  • Invoicing, Proposals, Client Closing

    Create professional proposals, branded invoices, and sales strategies to close clients smoothly and ensure timely payments with structured terms and contracts.

  • Time Management & Productivity

    Stay organized and productive with time-blocking, task management tools, and scheduling strategies to avoid burnout and maximise efficiency in your business.

  • Growth & Scaling

    Develop a long-term business growth plan, automate processes, and explore expanding into coaching, consulting, or digital products to scale your income.

  • Personal Development

    Overcome imposter syndrome, build confidence, and develop strong communication skills. Position yourself as an industry authority and stay motivated.

  • Work-Life Balance

    Maintain a healthy work-life balance by setting boundaries, managing stress, and structuring your business for sustainability and personal well-being.

Is this course for you?

It’s not going to be for everyone. If you take a look below, you’ll be able to judge whether you’re a good fit for the course and the community. Make sure you’re honest with yourself, we don’t want people who aren’t fully committed to the process.

Who this is for

✓ Looking to start your business
✓ Open-minded
✓ At least an hour per week to learn
✓ Potential to be consistent

Who this isn’t for

✗ Not willing to invest in yourself
✗ Don’t have any time to learn new skills
✗ Not open to change
✗ Have an ego

Hello, I am Danielle Madden

I’m Danielle, founder of MADS and WebsByMADS, a multi-award-winning design studio specializing in branding, marketing, and Squarespace web design.

As a freelancer, I know exactly what it’s like to struggle with pricing, client acquisition, and building a brand from scratch. That’s why I created The Freelancer Blueprint—to give aspiring freelancers the tools, strategies, and support they need to turn their skills into a thriving business.

Inside the course, I’ll personally guide you through every step, giving you the exact strategies that have helped me—and thousands of other freelancers—build profitable, scalable businesses.

Why I created
The Freelance Blueprint

I was tired of hearing people say, “Quit your job and travel!” or “Just do this for freedom!”—without actually teaching the real steps to make it happen. The truth is, freelancing isn’t just about chasing freedom; it’s about building a business that supports your lifestyle—and that takes time, strategy, and the right guidance.

This isn’t just another course designed to get sign-ups or make commissions. I live and breathe everything I teach. I built this because it’s exactly what I wish I had when I started—hard-earned lessons from five years in business, figuring it out the long way so you don’t have to.

No matter where you’re at in your journey, this blueprint is designed to make the process easier, faster, and more sustainable—so you can build the life and business you actually want, without the guesswork.

And the best part? You don’t have to do it alone

More Than Just a Course
A Community

Freelancing can be lonely, but you don’t have to do it alone.

Inside The Freelancer Blueprint, you’ll join an exclusive community of freelancers who are on the same journey as you. Whether you need support, accountability, or collaboration opportunities, our community is here to help.

  • Community

    The community will become your most valuable asset as you scale. Share tips with other members, create accountability and build an elite network.

  • Workshops

    Regular live workshops will be held for students to watch and engage with. Every workshop will be recorded and added to the dashboard for later usage.

  • Tools & resources

    You will have access to an ever-growing toolbox of amazing resources to level up your business constantly. This will be your secret weapon.


  • Access to me

    I will be accessible 24/7 via a contact form in your learning dashboard as well as being active daily in our official community.


  • Core curriculum

    60+ value-packed seminars telling you exactly how to build that idea into a business. From the setup to design to social to web design.

  • Questions

    Ask any possible question you could have in our community and get answers within 24 hours. I will personally be active with all queries.

Join the waitlist

The Freelancer Blueprint is more than just a course—it’s the roadmap to your dream freelance business.

If you’re tired of trying to figure it all out alone and ready to start getting consistent clients, charging what you’re worth, and creating financial freedom, this is your chance.

I understand you’re going to have questions. Potentially a lot of them! So here’s a breakdown of some of the most popular queries from members before signing up.

FAQ

    • 60+core seminars


    • 90+ resources, templates, etc.

    • Expert workshops, AMA’s & group calls

    • Private community

  • As much as you want! But the more you put in, the more you will inevitably get out.


  • Some students see results a few days after implementing the teachings in the course. For others it may take a few months. This is completely dependent on your level of application.


  • Absolutely! This course is designed to guide you step by step through the entire process of building and managing a website. Whether you're a complete beginner or have some experience, by the end of the course, you'll have the skills and confidence to create your own website like a pro.

    Plus, you’ll have lifetime access, so you can revisit the lessons anytime and rewatch them as many times as you need.

  • It’s completely normal to feel scared when starting a business—many new entrepreneurs feel the same way. This course is designed to help you overcome that fear by guiding you through every step of building and launching your business. With clear, actionable steps, you'll gain the confidence and skills needed to become a successful business owner, making the process feel much more manageable and less overwhelming.

  • This course is your go-to guide to turning your business dreams into reality. We’ll walk you through everything you need to get started, from the ground up. Here’s what you’ll learn:

    • Choosing the perfect business name that reflects your brand identity

    • Securing a domain and setting up a professional email

    • Building your brand: from logos and color schemes to brand guidelines

    • Design essentials: mastering tools like Adobe Express and Canva to create eye-catching visuals

    • Social media marketing: understanding the best platforms for your business and how to leverage them effectively

    • Email marketing: setting it up, using it to engage your audience, and growing your subscriber list

    And finally, we’ll tackle one of the most daunting tasks for new business owners—building your website. Whether you want a simple one-page site, a multi-page site, or an e-commerce store, we’ll guide you step by step using platforms like Wix or Squarespace.